Bechtle AG runs its operations under the two segments IT system house & managed services and IT e-commerce. In the IT system house & managed services segment Bechtle provides customers with IT strategy consulting services, hardware and software, project planning and roll-out, system integration, IT services, training, and complete IT operation. The IT e-commerce segment comprises the group’s Internet, catalogue, and phone-based trading activities. With the brands Bechtle direct, ARP Datacon, and Comsoft direct, Bechtle applies a multiple-brand strategy in this segment.